Front-end Innovation: “create high-impact innovation”
Front-end Innovation was founded by TU Delft alumnus ir. Martin Jansen, MBA, who has 18 years of experience in product management, marketing and business development with Philips, in some of the world’s most dynamic and competitive markets. He has a lot of experience building businesses, based on promising new technologies.
Front-end Innovation supports both start-up’s and mature companies with managing the complicated front-end of innovation. This is done in a hands-on manner by on-the-job coaching and workshops based on real-life projects. Front-end Innovation applies only selected practices, which have demonstrated to create high-impact results in the real business world.
Services we offer to Start-up Companies are:
- Proposition Development: who are your customers, what needs do they have, what is your competition and what are they offering, what are your benefits, how do you compete
- Voice of the Customer Analysis: collection of customer needs, execution of customer tests, classification and prioritization of customer requirements, formulation of functional requirements
- Commercialization of your business: formulation of go-to-market strategies, preparation and execution of Marketing Plans, including managing pilots and attracting new customers
- Management Team Formation: evaluation of competencies and experience in the management team, finding complementary resources to fill potential gaps.
- Financing your business: preparation of Business Plans, development and execution of financing strategies.